A Business Ideation Game
Overcome creative block, triple your idea generation, and persuade audiences.
Coffee from Mars, planet saving robot bees, what's next?
PITCH gets players thinking about new business ideas and different ways to monetize them.
Combine Concepts and Business models to invent new business ideas. Win testimonials and pitch like a pro!
With 13000+ combinations of Business models and Concepts to choose from, no two rounds are ever the same.
🎁 Comes with lifetime access to Lemonayd Lounge
Inside the box
Inside the box
🧠 30 x Concepts
The 'ingredients' or ideas that come together to make up your new business.
💼 30 x Business Models
The 'recipe' or strategy for how your business will make money
⭐ 18 x Testimonials
Endorsements from happy customers that you win after pitching to the group. Each card contains points that add towards your final score
📜 3 x Supplementary cards
Instructions, two ways to play, and extra information
🎁 Lifetime Access to PITCH Lounge
Product Info
Product Info
- 81 cards
- 140 mm (length), 84 mm (width), 39 mm (height)
- 431 grams (weight)
- Magnetic flip-top box
- Premium quality cards
Shipping Details
Shipping Details
- Free shipping for orders over $50 USD
- Asia pacific: 5-12 days
- Rest of the World: 7-21 days
- VAT number accepted at checkout
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2 – 8 players
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30 – 90 mins
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All skill levels
Frequently Asked
Who is PITCH for?
Skilled communicators & improvisers looking to sharpen their business instincts
Business owners and salespeople perfecting their elevator pitch
Teams on a Friday afternoon
Students learning business, entrepreneurship or communication
Coaches and educators planning their next workshop or enhancing their curriculum
Boardgame lovers looking for startup and business themed games
What's inside the box?
🧠 30 x Concepts
The 'ingredients' or ideas that come together to make up your new business.
💼 30 x Business Models
The 'recipe' or strategy for how your business will make money
⭐ 18 x Testimonials
Endorsements from happy customers that you win after pitching to the group. Each card contains points that add towards your final score
📜 3 x Supplementary cards
Instructions, two ways to play, and extra information
How do you win PITCH?
Usually, it's the player or team with the strongest business concept and most compelling pitch.
Our light-hearted Testimonial cards are an easy way to award points while also staying objective.
If you're a coach or educator and want to play PITCH in a professional setting, we recommend checking out our pseudo-scientific cheatsheet.
Or, you could come up with your own fun way to agree on who wins!
Can I play PITCH online?
PITCH is a social game that relies on face-to-face interaction and communication.
In-person gameplay allows for nonverbal cues and spontaneous reactions that are difficult to replicate online.
While there is no online version of PITCH currently available, we do host regular events online.
Is PITCH fun or serious?
Thinking on your feet and competing with friends or colleagues is fun if you're into that kind of thing. You can have 13,000+ unique business ideas with just the base game!
The 'PITCH Like a Boss' expansion pack (launching soon) will give players Curveballs and Expert Prompts for an extra challenge.